Anni Lu

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Anni Lu is a Copenhagen-based jewellery brand founded in 2013 by Helle Vestergaard Poulsen. The brand is named after Helle's late mother Anni and her daughter Luella, who both inspire its creative and playful spirit. Anni Lu is known for its vibrant, colorful, and delicate beaded jewellery that combines personal style with a fun, playful aesthetic. The designs are inspired by global travels and cultural vibes, incorporating materials and colors sourced worldwide, from antique Mexican rugs to she...
lls found in Bali. The brand emphasizes mixing and matching colors and shapes to create unique, joyful pieces that evoke a sense of ocean waves and distant beaches. Anni Lu's studio culture is collaborative and home-like, fostering creativity and laughter among its six team members. The brand also e
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