Apieu

A'pieu is a Korean beauty and skincare brand launched in 2008 as a sister brand to Missha, targeting young consumers aged 18-24. It focuses on gentle, effective skincare and natural-looking makeup designed to preserve youthful skin rather than restore it. The brand emphasizes purity and simplicity, using natural ingredients such as fruit and vegetable extracts, plant-based extracts, hyaluronic acid, collagen, and glycerin. Many products contain over 95% organic components including snail mucus a...