Arena

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Arena S.p.A. is an Italian competitive swimwear manufacturer founded in 1973 by Horst Dassler, son of Adidas founder Adolf Dassler. The brand was inspired by the historic performance of swimmer Mark Spitz at the 1972 Munich Olympics, where Spitz won seven gold medals and set seven world records. Arena quickly became a pioneer in performance swimwear, launching its first ultra-light 'Skinfit' line in 1973, designed to fit like a second skin. The brand has a strong legacy of athlete sponsorships, ...
including early partnerships with Shane Gould, Mark Spitz, and other Olympic champions, which helped shape its product innovation and global reputation. Arena operates worldwide with subsidiaries in France, Germany, and the United States, and is known for its technological innovation in swimwear, in
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