Ariel

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Ariel is a globally recognized laundry detergent brand owned by Procter & Gamble, launched initially in 1967 by the P&G European Technology Centre in Belgium. It revolutionized fabric care with innovations such as an enzyme-based compound combined with encapsulated bleach to deliver pristine whites. Over the decades, Ariel has introduced multiple groundbreaking products including the first liquid detergent from a P&G brand in 1985, Ariel Colour in 1992 for color-friendly washing, liquitabs in 20...
01 for convenience, Ariel Gel in 2008 for cold wash cleaning, and the advanced Ariel PODS starting in 2012. Ariel's philosophy centers on understanding the emotional value of clothes as carriers of memories and moments, aiming to keep clothes looking their best so consumers can enjoy life worry-free
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