Arnette is a California-born eyewear brand founded in 1992 by Greg Arnette, a former designer at Oakley. Born from the trunk of a rental car in Orange County, Arnette quickly became a symbol of youth counter culture, blending surf and skate roots with contemporary street style. The brand’s early success was fueled by iconic models like the Black Dog, Raven, Threat, and Catfish, which gained popularity among surfers, skiers, and celebrities such as Tom Cruise and Madonna. Over the years, Arnette ...
evolved from a surf-centric label to a global streetwear favorite, embracing collaborations with artists like Post Malone and Zayn Malik. Arnette’s philosophy centers on authenticity, inclusivity, and sustainability, targeting a generation that values self-expression, diversity, and positive change.
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