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Ishi was born into a family of engineers, which fostered in him a deep appreciation for innovation and the pursuit of excellence. From a young age, he immersed himself in tool and die making, a craft that honed his meticulous attention to detail. His subsequent experience at a jet engine turbine company further refined his understanding of precision mechanics and instilled a disciplined approach that would shape his future endeavors.
Alongside his technical upbringing, Ishi excelled as a competitive athlete, channeling his drive and focus into both his athletic and professional pursuits. In the 1990s, his discovery of sound technology sparked a fascination with creative mediums and their synergistic potential, prompting him to explore the intersection of art and technology. This curiosity led him to study design and photography, disciplines that would become foundational to his career.
Ishi’s creative journey took him across Europe, Asia, and the Americas before he settled in Paris, France, where he spent 12 transformative years. During this period, he was commissioned by Vogue and several esteemed luxury brands to create compelling imagery and develop visionary concepts. Collaborations with renowned ateliers such as Dior, Louis Vuitton, Burberry, Prada, and YSL provided Ishi with unparalleled insight into the world of textiles and inspired the next phase of his career.
As an image maker for global giants like Nike, Adidas, and Puma, Ishi worked closely with Olympians and elite athletes, including world-class footballers in the EU. His partnership with Usain Bolt in the lead-up to the 2012 Olympics was particularly transformative. Observing the relentless drive of these athletes inspired Ishi to envision performance apparel that seamlessly blends innovation, precision, and elevated design.
Drawing on his extensive experience in technology and textiles, Ishi set out to revolutionize men’s performance wear. In 2021, he founded AsWeMove, an apparel company driven by technological innovation. From its inception, the brand has catered to high-level performers, blending form and function to redefine everyday essentials.
Ishi’s contributions to the apparel industry extend beyond design; he has invented technologies and machinery—many of which are patent protected—that have transformed the way performance wear is crafted. His creations embody his ethos: a commitment to empowering individuals to perform at their peak with apparel that feels like a second skin.
From crafting jet engines to collaborating with iconic ateliers and Olympians, Ishi’s journey stands as a testament to the power of vision and innovation. Through AsWeMove, he continues to inspire a new era of performance and design, demonstrating that precision and artistry can reshape industries and lives.
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