Asfalto

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Asphalte is a French fashion brand founded in 2016, recognized for its high-quality, minimalist clothing designed to be stylish, durable, and sustainable. The brand operates on a disruptive, customer-centric business model that challenges fast fashion by producing only pre-ordered items, thereby eliminating overproduction and waste. Asphalte engages customers directly through surveys to co-create products that meet their preferences in style, materials, and price. This approach fosters exclusivi...
ty, reduces inventory costs, and aligns the brand’s values with those of its customers. Asphalte sells exclusively online through a direct-to-consumer model, maintaining control over its supply chain by working with European manufacturers to ensure quality and sustainability. The brand has expanded
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