Asket

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ASKET is a Swedish clothing brand founded in 2015 by Jakob Sazon Dworsky and August Bard Bringéus in Stockholm. The company is dedicated to creating a permanent collection of timeless wardrobe essentials, which are continuously refined rather than replaced by seasonal trends. Each piece is crafted exclusively in Europe from natural, biodegradable, and renewable fibers, with a focus on durability, comfort, and longevity. Philosophy and Approach ASKET’s philosophy centers on combating mindless consumption by encouraging customers to invest in fewer, better-quality garments. The brand emphasizes the importance of meaningful relationships with material goods and values transparency, resourcefulness, and respect for people and the planet. Key Principles • Natural Fibers: ASKET sources natural fibers from carefully traced farms and mills around the world, ensuring that their garments are both environmentally responsible and built to last. • European Craftsmanship: All manufacturing takes place in the European Union, partnering with skilled producers in Italy, Portugal, and Romania who are committed to high standards and ethical practices. • Perfect Fit: The brand offers multidimensional sizing to provide an uncompromising fit for a diverse range of body types and aesthetic preferences. • Repairs & Take-Back: ASKET offers free repairs in-store and complimentary spare parts worldwide. They also operate a take-back program, buying back unwanted garments for resale or recycling to extend the life cycle of their products. • Full Transparency: The company is committed to full transparency, providing detailed information about the supply chain, costs, and environmental footprint for every product. Mission and Vision ASKET aims to inspire a more fulfilled and conscious approach to fashion by nurturing appreciation for the craftsmanship and resources behind every garment. The founders envision a world where people move away from instant gratification and instead focus on what truly matters, fostering a deeper connection with the things they own.

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basics ethical minimalist premium stockholm sustainable sweden timeless

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