Assael
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Assael is a prestigious family-owned jewelry brand with a rich legacy dating back to 1910. Founded originally by James Assael, the company became renowned under Salvador J. Assael, known as the 'Pearl King,' who pioneered the import and popularization of cultured pearls, especially Tahitian pearls, in the United States. The brand is celebrated for its expertise in pearls and precious corals, combining traditional craftsmanship with innovative design. Under the leadership of Christina Lang Assael...
and Senior Vice President Peggy Grosz, Assael continues to evolve, emphasizing unique color combinations and modern interpretations of classic pearl jewelry. The company is recognized for its commitment to quality, legacy, and a fresh approach to pearl aesthetics, expanding the perception of pearls
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