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Athleta
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Athleta is a pioneering women’s activewear brand founded in 1998 with the mission to inspire women and girls to build confidence, strength, and a sense of belonging through movement. Rooted in performance, Athleta designs apparel that not only performs exceptionally but also looks stylish, catering to the full, active lifestyle of modern women. The brand was the first of its kind to put women first, challenging the status quo by designing activewear specifically for women rather than borrowing f...
rom men’s designs. Acquired by Gap Inc. in 2008, Athleta opened its first physical store in Mill Valley, California in 2011 and has since expanded to over 250 stores across the United States and Canada. Known for its empowering message—‘The Power of She’—Athleta supports women through innovative pro
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