Athletic Propulsion Labs (APL)

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Athletic Propulsion Labs (APL) is a Los Angeles-based company founded in March 2009 by identical twins Adam and Ryan Goldston, who were collegiate athletes at the University of Southern California. APL sits at the intersection of luxury and performance, creating high-end athletic footwear and apparel designed for comfort and versatility, from training to travel. The brand gained early recognition with the launch of the Concept 1 basketball shoe, which featured their patented Load N’ Launch® technology designed to increase vertical leap. This innovation led to the Concept 1 becoming the first shoe ever banned by the NBA for providing an “undue competitive advantage.” In 2014, APL pioneered the “luxury performance segment” of athletic footwear with the introduction of running and training shoes for both men and women. APL’s products are now available in over 300 luxury retailers worldwide, including Bergdorf Goodman, Neiman Marcus, Net-A-Porter, and Selfridges. The company has also established global partnerships with brands such as American Airlines, F45, and the Williams Racing Team, and opened its first global flagship store at The Grove in Los Angeles in December 2019. The Goldston brothers have received numerous accolades, including recognition at the White House as part of the Empact 100, inclusion in Forbes 30 Under 30, and induction into the Council of Fashion Designers of America (CFDA). In 2017, they were named to WWD’s 40 under 40 list, and October 12th was declared Athletic Propulsion Labs Day in Los Angeles by Mayor Eric Garcetti. APL continues to be recognized as a leader in innovative, luxury athletic footwear and apparel.

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