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Athletic Propulsion Labs (APL) is a Los Angeles-based company founded in March 2009 by identical twins Adam and Ryan Goldston, who were collegiate athletes at the University of Southern California. APL sits at the intersection of luxury and performance, creating high-end athletic footwear and apparel designed for comfort and versatility, from training to travel.
The brand gained early recognition with the launch of the Concept 1 basketball shoe, which featured their patented Load N’ Launch® tec...
hnology designed to increase vertical leap. This innovation led to the Concept 1 becoming the first shoe ever banned by the NBA for providing an “undue competitive advantage.” In 2014, APL pioneered the “luxury performance segment” of athletic footwear with the introduction of running and training s
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