Atoìr

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Atoìr is an Australian-based fashion label founded in 2018 by multidisciplinary creative director Cynthia Farchione. The brand is renowned for blending current trends with classic silhouettes, creating sophisticated designs and tailoring with a discerning edge. Each collection features enduring fashion staples reimagined for the contemporary woman, exploring duality and contradiction through playful detailing and bold color palettes. Atoìr aims to provide personality-driven pieces that visually ...
express an individual's essence, with meticulous attention to quality, fit, and design. The brand has gained global recognition through collaborations with Australian fashion icons Rozalia Russian and Lara Worthington, and celebrity fans such as Sofia Richie and Kylie Jenner. Sold in over 50 acclaim
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