Aunt Jackie's

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Aunt Jackie's is a natural hair care brand dedicated to embracing and enhancing every curl, coil, and wave with high-quality, tried and true formulas. The brand celebrates natural hair as the standard, not the exception, creating products infused with natural ingredients such as shea butter, honey, and batana oil. Aunt Jackie's aims to provide effective, affordable solutions for all curl types, supporting women through their natural hair journeys with authenticity, community engagement, and empo...

werment. The brand is recognized for its leadership in the multicultural hair care segment and its commitment to inclusivity and representation.

Philosophy

Aunt Jackie's philosophy centers on celebrating natural hair textures—curls, coils, and waves—as the norm. The brand emphasizes authenticit

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