Aurique

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Aurique is one of Amazon's own private label fashion brands, launched in 2017 primarily for the European market. Its core design philosophy revolves around providing comfortable, functional, and stylish activewear and loungewear at an accessible price point. The brand aims to cater to the everyday needs of women seeking versatile pieces for workouts, casual wear, and relaxation. Designs often feature contemporary fits, breathable fabrics, and a palette of basic and trend-driven colors, emphasizi...
ng ease of wear and practicality. As an Amazon brand, its focus is on offering a wide range of options to a mass market, ensuring quality and value directly to consumers through the e-commerce platform, rather than through traditional retail channels or high-fashion design directives.
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