Bad Boy

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Bad Boy is an American alternative sport and lifestyle brand founded in 1982 in San Diego, California. It specializes in performance products and apparel for action sports and combat sports athletes, including surfing, skateboarding, motocross, Brazilian Jiu-Jitsu, and Mixed Martial Arts (MMA). The brand pioneered MMA fight wear by creating innovative gear such as the first Vale Tudo shorts designed specifically for MMA fighters. Bad Boy has a strong legacy of sponsoring legendary fighters like ...
Rickson Gracie, Vitor Belfort, and Frank Shamrock, and has won multiple World MMA Awards for Best Technical Clothing Brand and Best Lifestyle Clothing Brand. It distributes products globally across six continents and is recognized for authentic, competition-quality gear that supports athlete trainin
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