Baggu

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Baggu was founded in 2007 by mother-daughter duo Joan and Emily Sugihara in San Francisco, California. The brand originated from a desire to create a simple, stylish, and reusable shopping bag, expanding over time to offer a wide range of 'good things for everyday living.' Their design philosophy centers on functionality, joy, and sustainability. Baggu aims to produce durable, long-lasting products, primarily bags and accessories, using ethical manufacturing practices and recycled materials to r...
educe waste. They infuse practical items with playful patterns and vibrant colors, making everyday essentials both appealing and environmentally conscious.
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