BARBIE

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Barbie is a globally recognized fashion doll and cultural icon created by Ruth Handler and manufactured by Mattel. Since her debut in 1959, Barbie has evolved from a simple fashion doll into a symbol of femininity, aspiration, and empowerment. Over the decades, Barbie has represented a wide range of careers, ethnicities, and body types, reflecting societal changes and championing inclusivity and self-expression. The brand has expanded beyond dolls to include clothing, accessories, digital conten...

t, and collaborations with major designers and franchises, making Barbie a dynamic and influential presence in both fashion and popular culture.

Philosophy

Barbie's philosophy centers on empowerment, inclusivity, and the belief that 'You Can Be Anything.' The brand encourages young girls to dre

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