Benetton
Generative AI is experimental, quality may vary. Learn more
Benetton, formally Benetton Group S.p.A., is an iconic Italian fashion brand renowned for its vibrant use of color, high-quality knitwear, and pioneering social communication strategies. Founded in 1965 by the four Benetton siblings—Luciano, Gilberto, Carlo, and Giuliana—the brand's origins lie in Giuliana's hand-knitted, brightly colored sweaters. Luciano saw the commercial potential, and the family quickly scaled the business, developing innovative dyeing techniques that allowed them to dye fi...
nished garments, offering unparalleled responsiveness to market trends and a vast spectrum of hues.
Their design philosophy centers on democratizing fashion, making stylish, accessible, and high-quality clothing available to a global audience. Benetton became synonymous with its "United Colors of B
Their design philosophy centers on democratizing fashion, making stylish, accessible, and high-quality clothing available to a global audience. Benetton became synonymous with its "United Colors of B
Tags
Login to see tags.
Similar Brands
Login to see similar brands.