Better Not Younger

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Better Not Younger is a pioneering hair care brand that redefines beauty standards for women over 40. Founded by Sonsoles Gonzalez, the brand addresses the real, often overlooked needs of women experiencing changes in hair texture, thickness, and vitality. Rather than promising to turn back the clock, Better Not Younger offers clean, science-backed formulas designed to help women feel their best as they age. The brand champions the idea that aging is not about loss, but about evolution—embracing...

change with grace and strength. Its mission is to shift the narrative around aging from resistance to acceptance, celebrating accomplished, stylish women who are not trying to look younger, but simply want to feel better about themselves.

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Better Not Younger believes that aging is no

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