Boen

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Boen Brand is a men’s apparel company founded by Travis Brasher and Ben Donnelly, former co-founders of TravisMathew and Cutter & Buck. The brand emphasizes simplified, timeless clothing for men through neutral colors, high-quality fabrics, and consistent fits.

The brand prioritizes simplicity with timeless neutral colors, superior fabrics, and consistent sizing to fill a market gap left by overly bold prints and poor fits. This approach aims to deliver reliable, versatile pieces that enhance...
daily wear without ostentation.

Boen Brand emerged from discussions between founders Travis Brasher and Ben Donnelly, who identified a gap in men’s apparel dominated by flashy designs and inconsistent quality. After their successes with TravisMathew and Cutter & Buck, they launched Boen to addre
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