Boucheron

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*Boucheron* is a historic French luxury jewelry and watch house, renowned for its innovative designs, exceptional craftsmanship, and royal clientele. Founded in 1858 by Frédéric Boucheron, the brand quickly became a symbol of Parisian elegance and avant-garde creativity. Boucheron is celebrated for its mastery of precious metals and gemstones, nature-inspired motifs, and technical innovations such as the clasp-less 'Question Mark' necklace. The maison has dressed royalty, nobility, and cel

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ebrities, and remains a leader in haute joaillerie, continuously blending tradition with bold, modern aesthetics.

Philosophy

Boucheron’s philosophy centers on the balance between perfect technical mastery and limitless artistic talent. The brand is known for its daring, instinctive creations th

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