Byblos was founded in 1973 in Italy as a youthful, provocative fashion brand that aimed to disrupt rather than please. It developed a distinct visual language characterized by fluidity, relaxed silhouettes, and unapologetic expressiveness, initially shaped by Gianni Versace's radical and colorful creative direction. The brand became known for its vibrant, pop-infused style throughout the 1980s and 1990s, targeting young adults seeking fresh, youthful looks with unique embroidery and detailing. T...
oday, Byblos continues to evolve as a creative ecosystem blending nature and technology, craftsmanship, contemporary art, and music. Its collections balance sport-chic and futuristic aesthetics while maintaining a core attitude of bravery, independence, and untamed spirit. Innovation is central, wit
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