Camo

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CAMO Brand Overview

CAMO is a clothing brand with two distinct identities: one Australian and one Italian. The Australian CAMO is founded by two brothers, ex-military and currently serving in the South Australian Metropolitan Fire Service. They aim to create high-quality clothing for military personnel that is both functional and versatile for everyday life. Their mission is to build a strong Australian brand that supports those who serve.

The Italian CAMO, founded by Stefano Ughetti, focu

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ses on menswear that blends tradition with modernity. It emphasizes craftsmanship, premium fabrics, and thoughtful design, creating garments that tell stories of connection and culture.

Philosophy

The Australian CAMO philosophy centers around the 'silent advantage,' emphasizing humility and res

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