Cefinn

Cefinn is a London-based contemporary womenswear brand founded in 2017 by Samantha Cameron, former Creative Director of Smythson and wife of former UK Prime Minister David Cameron[2][5]. The brand was born out of Samantha’s personal experience as a busy woman juggling family, work, and public life, recognizing a gap in the market for clothing that is both stylish and practical for the modern, multitasking woman[3][4].

Cefinn’s philosophy centers on *Effortless Confidence*—designing luxury