Champion LIFE

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Champion is an iconic American sportswear brand with a heritage spanning over a century, renowned for inventing the hoodie and pioneering athletic apparel that bridges sports, campus life, and street culture. Founded in 1919 in Rochester, New York, Champion began as a manufacturer of durable sweaters before evolving into a leader in performance and casual wear. The brand is celebrated for technical innovations like the Reverse Weave® sweatshirt—engineered to resist shrinkage—and for popularizing...

collegiate apparel through partnerships with universities and sports teams. Today, Champion remains a symbol of authenticity, comfort, and American athletic spirit, with its products worn by athletes, students, and fashion enthusiasts worldwide.

Philosophy

Champion’s philosophy centers on unde

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