CoverON
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CoverON is a clothing brand rooted in the principles of sustainable fashion, reflecting the broader historical evolution of eco-conscious apparel. The brand philosophy aligns with the sustainable fashion movement that emerged as a response to the environmental and social impacts of traditional mass-produced fashion, particularly those highlighted since the Industrial Revolution and amplified by counterculture movements in the 1960s and 1970s. CoverON embraces slow fashion values, prioritizing et...
hical production, fair labor practices, and environmentally responsible materials, inspired by milestones such as fair trade certifications and the global call for transparency following tragedies like the Rana Plaza disaster. The brand likely integrates organic textiles and supports fair wages and
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