Crystal
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Overview
Crystal Brands, Inc. is a clothing company that was established as part of General Mills' portfolio. It was headed by Richard Kral, who previously worked at Warnaco, Inc. The company managed several well-known brands, including Izod/Lacoste, Monet, and Ship 'n Shore. Monet was particularly successful, dominating department store costume jewelry sales. Crystal Brands faced challenges due to high administrative expenses and a top-heavy management structure inherited from General Mill
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Style and Products
Crystal Brands focused on a variety of clothing lines, including sportswear and accessories. The company provided clothing to major retailers like Sears Roebuck & Co. and J.C. Penney Co.
Philosophy
Focused on managing established brands with strong name recognition,
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