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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 2009 (multi-source)
Design origin:
Product focus: Lingerie
Materials referenced:
Certifications referenced:
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Curvy Kate was initially launched in 2006 through three small lingerie stores in London, focusing on plus-size fittings. However, the brand officially began its journey in 2009 under the leadership of *Steve Hudson*, who brought 15 years of experience in the lingerie industry. Curvy Kate aimed to provide fun, fashionable, and well-fitted lingerie for D+ sizes, filling a gap in the market for stylish and supportive fuller bust lingerie.
Curvy Kate champions **
inclusivity and body positivity* by featuring everyday women in their campaigns instead of traditional models. Their groundbreaking “Star in a Bra”* campaign allows anyone to model for the brand, promoting diversity and real beauty.
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