Desigual

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Brand Snapshot (AI-synthesized)

What follows is an AI-synthesized snapshot of the brand's history and information which provides an exploration summary and a public signal overview.

This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):

Established: 1984 (multi-source)

Design origin:

Product focus: Denim

Materials referenced:

Certifications referenced:

Source links:

AI narrative notes (experimental) Desigual is a Spanish fashion label founded in 1984 by Swiss-born Thomas Meyer and headquartered in Barcelona, Spain. The brand originated from Meyer's innovative creation of a jacket made from scraps of second-hand jeans, known as the "Iconic Jacket," inspired by Spanish filmmaker Isabel Coixet who coined the name "Desigual" meaning "unequal" or "uneven." Desigual is recognized for its distinctive, colorful, and creative designs that incorporate ethnic fabrics and a playful, optimistic Mediterr
anean spirit. The brand's philosophy centers on celebrating individuality and uniqueness, encapsulated in its slogans "La Vida es Chula" (Life is Cool) and "Love Different." Desigual produces two main collections annually (spring-summer and autumn-winter) and offers clothing for women, men, and chil
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Discovery Signals

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