Dolly Noire

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Dolly Noire is an Italian streetwear brand founded in 2004 by four childhood friends—Daniele Crepaldi, Alessandro Malandra, Federico Ferrero, and Gioele Castelvetere—from the suburbs of Milan. The brand officially became an S.r.l. company on July 16, 2013. It originated from a symbolic T-shirt design inspired by their local hangout spot called "le panche" (the benches), representing a youthful expression of identity and group belonging. Dolly Noire's philosophy centers on celebrating diversity a...
nd individuality, positioning itself as the "black sheep" that stands out from the homogeneous crowd, inspired by the cloned sheep Dolly but embracing a "black soul" to affirm creativity and courage to be different. The brand's motto is "Be Yourself," encouraging customers to express their personali
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