Dora Larsen

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Background

Dora Larsen was founded by Georgia Larsen in 2016 in London. The brand is named after Georgia's childhood dog, a Bichon Frisé. Georgia, a former lingerie buyer at Topshop, was motivated to create a brand that offers more than just functional or overly sexy lingerie. She aimed to fill a gap in the market with a brand that combines innovative colour combinations, comfort, and empowerment.

Founders

The brand is run by Georgia Larsen and her husband, Jake. They have recently relo

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cated from London to Somerset, where they split their time between their homestead and the Dora Larsen office in Bath.

Philosophy

Dora Larsen is not just a lingerie brand; it's a movement that encourages women to dress for themselves and embrace mindful consumption. The brand focuses on sustain

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