Eka

Founded in 2011 by Rina Singh, Eka is a contemporary Indian fashion label deeply rooted in sustainability, traditional handwoven textiles, and storytelling. Rina Singh, who grew up in rural North India and trained at the National Institute of Fashion Technology and in the UK, launched Eka after over a decade in mainstream fashion where she felt disconnected from glamour-driven norms. Eka honors Indian craft heritage by collaborating closely with rural artisans across Western and Eastern India to...