Emilio Pucci

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Founded in 1947 by Italian aristocrat and designer Emilio Pucci, the fashion house Emilio Pucci is renowned for its vibrant, kaleidoscopic geometric prints and fluid silhouettes that embody effortless glamour. The brand originated from Pucci's innovative skiwear designs, which gained international attention after being featured in Harper's Bazaar in 1948. Pucci pioneered the use of stretch fabrics and bold, colorful patterns, initially in ski and swimwear, before expanding into silk scarves, dre...
sses, and ready-to-wear collections. The brand became a symbol of jet-set luxury in the 1950s and 1960s, favored by icons such as Marilyn Monroe, Sophia Loren, Jacqueline Kennedy, and later Madonna. Pucci's style is characterized by bright, swirling prints, silk jersey dresses, palazzo pants, and re
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