Enda

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Enda Sportswear is Africa’s first running shoe company, proudly made in Kenya. The brand was founded to leverage Kenya’s global reputation in athletics, creating high-performance running shoes designed by and for Kenyan athletes. Enda’s mission is to drive industrial development in Kenya, create local jobs, and showcase Kenyan innovation on the world stage. The company is deeply rooted in community values and aims to support both athletes and local projects, while challenging stereotypes about A...

frican manufacturing and design[1][2][3].

Philosophy

Enda Sportswear believes in harnessing the power of sport to drive social and economic development in Kenya. The brand is built on the principle of 'Harambee'—a Kenyan tradition of community collaboration—aiming to achieve goals that benefit

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