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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 2011 (multi-source)
Design origin:
Product focus: Leather Goods
Materials referenced:
Certifications referenced:
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Ethik is a pioneering *leather-free, vegan fashion label for men, headquartered in Bengaluru, India’s Silicon Valley, and launched in 2012[3]. The brand was founded by Pankaj Khabiya and Piyush Luniya with a mission to challenge the status quo of the fashion industry by offering premium, cruelty-free alternatives*** to traditional leather goods[2]. Ethik’s product range includes shoes, belts, wallets, keychains, and card holders—all crafted from high-quality, lab-ma
de materials such as **microfibre and plant-cellulose** that mimic the look, feel, and durability of leather without any animal harm[4].
*Philosophy & Values
Guided by the principle of Ahimsa Parmo Dharma*** (non-violence as the highest virtue), Ethik is an activist brand advoca
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