Eton

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Eton is a Swedish luxury shirtmaker founded in 1928, renowned for its nearly century-long dedication to craftsmanship, quality, and style. Originating in the textile-rich region of Gånghester near Borås, Sweden, Eton began as a small family workshop focused on sewing dresses before evolving into a global icon of menswear, especially known for its innovative, wrinkle-resistant dress shirts. The brand combines Scandinavian precision with Italian flair, continuously innovating while maintaining a h...
eritage of meticulous attention to detail. Eton's philosophy centers on never releasing a shirt until complete satisfaction is achieved, reflecting a relentless pursuit of perfection. Today, Eton operates from its original headquarters and factory in Gånghester and is present in 49 markets worldwide
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