Etude House

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Etude House (Korean: 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific, established originally in 1966. The brand name 'Étude' means 'study' in French, reflecting a concept of learning and creativity. Etude House is known for its playful, princess-themed marketing and vibrant pink store interiors designed to make customers feel like royalty. The brand emphasizes a youthful, fun, and feminine aesthetic, often described as 'princess marketing,' where staff greet customers with phras...
es like 'hello, princess' and wear pink princess helper costumes. It has a strong presence in Asia with stores launched in Taiwan, Singapore, the Philippines, Brunei, Myanmar, Japan, and the Middle East. The brand has been endorsed by numerous high-profile Korean celebrities and K-pop idols over the
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