Evisu

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Evisu is a Japanese designer clothing brand founded in 1991 by Hidehiko Yamane in Osaka, Japan. It specializes in premium denim wear produced through traditional, labor-intensive methods, including hand-painting the iconic seagull logo on each pair of jeans. Named after Ebisu, the Japanese god of prosperity and fishermen, Evisu began as an homage to Levi's and quickly became a cult brand known for its meticulous craftsmanship and vintage denim revival. Over time, Evisu expanded beyond denim to i...

nclude tailoring, fishing, golf lines, and womenswear under the Evisu Donna label, evolving into a full-fashion range. The brand is celebrated globally, especially in hip-hop culture, and maintains a strong identity rooted in Japanese craftsmanship and vintage authenticity.

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