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Fender

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Fender is an iconic American brand best known for revolutionizing music with its electric guitars, basses, and amplifiers. Founded in 1946 by Leo Fender, the company began as a radio repair shop before pioneering mass-produced solid-body electric guitars like the Telecaster and Stratocaster, which became standards in rock, blues, and pop music. While Fender’s core business is musical instruments, the brand has expanded into apparel and lifestyle products through collaborations and licensing, cel...

ebrating its heritage of innovation, craftsmanship, and cultural influence. Fender’s products are symbols of self-expression, independence, and the enduring connection between music and style.

Philosophy

Fender’s philosophy centers on innovation, reliability, and empowering musicians. From its

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