Floris London, established in 1730 by Juan Famenias Floris and his wife Elizabeth, is the oldest English retailer of fragrance and toiletries, operating continuously from its original location at 89 Jermyn Street in London’s St James’s district. The brand began as a barber shop and comb-maker business before expanding into perfume and toiletries, quickly gaining a reputation for exquisite craftsmanship and high-quality fragrances. Floris has served an elite clientele including British royalty, p...
oliticians, and celebrities such as Winston Churchill, Ian Fleming, Marilyn Monroe, and Princess Diana. The company remains family-owned and run by the 8th and 9th generations, preserving its heritage while innovating with bespoke fragrance services and maintaining traditional handcrafting methods.
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