Frank Body

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*Frank Body* is a sassy, natural beauty brand best known for its iconic coffee grounds-based body scrub. Founded in 2013 in Australia, the brand emphasizes honesty, fun, and a distinctive cheeky tone of voice that resonates with a millennial audience. It grew from a simple idea sparked by leftover coffee grounds used as an exfoliator into a global skincare phenomenon, selling over 30 million products in 179 countries and generating around $100 million in valuation by 2021. The brand is rec

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ognized for its innovative use of social media, especially Instagram, to build a cult-like following and for its consistent, distinctive branding that combines natural ingredients with a playful, frank personality. Frank Body's products are designed to be honest about their ingredients and claims, e
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