Gareth Pugh

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*Gareth Pugh* is a British fashion brand founded by English designer Gareth Pugh, known for its avant-garde, experimental, and performance art-inspired fashion. The brand is distinguished by its unconventional use of volume, form, and materials, often creating sculptural, futuristic, and theatrical garments that challenge traditional notions of wearability. Pugh's designs frequently incorporate exaggerated silhouettes, balloon-like accents on joints and limbs, and references to historical

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power dressing, such as Tudor fashion. His work blurs the line between fashion and costume, attracting attention from high-profile performers like Kylie Minogue, Beyoncé, Lady Gaga, and Rihanna, who have worn his pieces on tours and in music videos. Despite limited commercial wearability, the brand
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