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Gentle Monster

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Established in 2011 by Hankook Kim, Gentle Monster is a South Korean luxury eyewear brand renowned globally for its chic, surreal, and futuristic eyewear designs. The brand specializes in creating eyewear tailored to Asian facial features, particularly through its innovative "low-bridge fit" lenses that cater to the average Asian facial structure, making faces appear smaller—a highly desired aesthetic. Beyond eyewear, Gentle Monster is celebrated for its avant-garde retail experiences, featuring...
exhibition-like stores with large-scale kinetic sculptures and immersive art installations that transform shopping into an artistic journey. The brand's philosophy of "luxury experimentation" emphasizes not only product innovation but also unique, evolving retail environments that captivate consume
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