Georgia Alice

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Georgia Alice Brand Overview

Georgia Alice is a New Zealand-based fashion brand founded by Georgia Currie in 2012. The brand is known for its simple yet luxurious designs, often featuring statement sleeves and a considered palette. Georgia Alice gained international recognition with stockists in major cities like New York, LA, and London. The brand's aesthetic includes sculptural and ethereal elements, with pieces like puffy-sleeve tops and baggy jeans being signature styles.

Georgia Alice

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has been worn by celebrities such as Solange Knowles and Leandra Medine. Despite its success, the brand closed in 2021 due to the founder's desire to step away from the fast-paced fashion industry.

Georgia Currie has since returned to fashion with new projects, celebrating ordinary life through he
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