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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 2016 (multi-source)
Design origin: None
Product focus: Activewear
Materials referenced: None
Certifications referenced:
Source links:
GOFLUO is a Belgian brand specializing in reflective accessories that make high-visibility gear fashionable. It began in 2016 when founder Julie Vets, unable to find stylish hi-vis options for her family, designed the first kid-proof "bodyglowers" (reflective vests) during her second pregnancy. After two years securing official EN1150 safety certifications, she launched the initial collection in 2018. The brand grew rapidly, leading to investment from Hendrik Winkelmans (via Fr
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