Harago

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HARAGO is a luxury menswear label founded in January 2019 by Harsh Agarwal, specializing in the preservation and celebration of traditional Indian textile craftsmanship. The brand uniquely fuses heritage and modernity by working intimately with rural artisans across India, utilizing vintage textiles, handwoven fabrics, and traditional embroidery techniques such as kantha, applique, cross stitch, block printing, chikankari, and tie-dye. Inspired by the founder's grandmother's collection of heirlo...
om textiles, HARAGO creates versatile, uncomplicated silhouettes that emphasize wearability and a distinctive resort wear aesthetic. The design process begins with sourcing existing artisanal fabrics rather than sketches, promoting a slow, made-to-order production model that eliminates waste and sur
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