Havaianas was founded in 1962 in Brazil, drawing inspiration from traditional Japanese Zori sandals with rice straw soles. The brand cleverly reinterpreted this concept, creating the world's first rubber flip-flops, featuring a distinctive rice-grain textured sole for grip and comfort. Initially targeting the working class in Brazil, Havaianas quickly became synonymous with comfort, durability, and affordability, deeply embedding itself in Brazilian culture and identity.
Their design philosoph...
y centers on simplicity, functionality, and vibrant self-expression. They focus on creating comfortable, long-lasting footwear that embodies the relaxed, joyful, and spontaneous spirit of Brazil. The brand constantly innovates with a wide spectrum of colors, playful prints, and varied strap designs,
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