Herbal Essences

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Overview of Herbal Essences

Herbal Essences is a hair care brand owned by Procter & Gamble, known for its natural and bohemian roots. Founded in 1971 as Clairol Herbal Essence Shampoo, it has evolved into a diverse line of hair care products with 29 collections. The brand emphasizes a connection to nature and offers products that are paraben, gluten, and sulfate-free.

Brand Philosophy

Herbal Essences focuses on providing authentic beauty through natural ingredients and a free-spirited a

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pproach. It aims to inspire women to embrace their unique beauty by immersing themselves in nature.

Marketing and Impact

The brand has been involved in various marketing campaigns, including provocative commercials in the 1990s and early 2000s. It has also partnered with organizations like the

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