Houdini

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Houdini Sportswear: A Pioneer in Sustainable Outdoor Apparel

Houdini Sportswear is a Swedish clothing brand founded by Lotta Giornofelice in the early 1990s. The brand's name originates from a mountaineering experience where Lotta and her crew invoked the spirit of the famous magician Houdini during a dangerous climb in Chamonix. Houdini specializes in creating high-quality, functional clothing for outdoor activities like climbing and ski touring, focusing on sustainability and circular des

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Key Features:

  • *Sustainable Practices*: Houdini aims for a 100% circular ecosystem by 2030, with 87% of its products currently designed to be circular.
  • *Innovative Materials*: The brand uses cutting-edge material technology to ensure both performance and environmental resp
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