HUF

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HUF Brand Overview

HUF is a pioneering skate and lifestyle brand founded by Keith Hufnagel in 2002. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. HUF represents a progressive vision that pushes the culture forward by refusing to conform. The brand is deeply rooted in skateboarding culture, with products designed to withstand the rigors of skateboarding while maintaining an understated, cool vibe.

HUF collaborates with artists, designers, photograph

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ers, musicians, and unconventional tastemakers, making it a home for eclectic skateboarders and ambassadors. The brand is now based in Los Angeles and has become a respected institution worldwide.

Philosophy

Build. Destroy. Rebuild.

Sustainability

No specific sustainability initiatives are

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